![]() Other companies have Strong Box-quality gems available online. Daga will let customers come by the showroom to see pieces, but generally only if the purchase is over $20,000. With items ranging from $120 for pearl earrings up to $495,000 for a diamond necklace, the site features a section that offers advice on ten traditional jewelry items for women, including a pair of diamond stud earrings and a strand of pearls.Ī section called "The Strong Box" houses the site's most expensive pieces, including the $225,000, heirloom-quality double strand of cultivated South Sea pearls in a golden hue. "I realized there was need for a jewelry site that customers could use to help guide them through purchases, usedĪs the standard in terms of quality and also had the luxury branding." "Everyone would search online, but then would want to swap out the box when it came down to the presentation," says Daga. Ankur Daga, chief executive of Angara, created the online jeweler after seeing fellow Harvard Business School classmates struggle to purchase engagement rings. Or eLuxury, there are a crop of smaller, luxury e-tailers that specifically cater to the busy schedules of affluent purchasers and their desire for individual attention. In addition to the "usual suspect" e-commerce sites like "Customers have a comfort zone with brands they trust-they know the product and what they want, and there isn't that hesitation that used to exist a couple of years ago." "Purchasing high-end goods online has come of age," says Milton Pedrasa, chief executive of the Luxury Institute. In a study done by the New York-based research firm the Luxury Institute, in which 1,000 households earning $10 million or more annually were asked about the last time they bought something on the Internet, 93% of respondents said they had shopped online within the last year-and those numbers are expected to rise. ![]() ![]() While it may seem ludicrous to drop up to $250,000 on a gift without ever seeing it in person, online shopping for luxury goods has become more popular. In Pictures: Dazzling Gifts Of Jewelry And Watches And while buying these kinds of goods in person can be very enjoyable indeed, everything on our list can be purchased online, should you want to shop from work, in the airport or while suffering a bout of insomnia. To make the process less painful, we've compiled a guide to some of the season's most coveted items-specifically, watches and jewelry. ![]()
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